London is Proud to Care

Could you play a key role in helping vulnerable people in your community? The Covid-19 emergency means , we need new recruits to the care industry.

Carers are needed across the whole of London to support people to get back on their feet and regain their independence.

Proud to Care London links people into crucial jobs in care, in partnership with councils across London.

 

Jobs available

Working in the care sector makes a real difference to people’s lives. There are a number of job roles that you can register your interest in.  Please note, most roles currently available are for care workers.

  • Care workers - provide safe, reliable, compassionate care and support to enable people to live as independently as they can, and to get the most out of life. Experience is not essential as training will be provided as well as support.

  • Care managers - responsible for managing all the activity of a care service e.g. the team, payroll, training and more. This role requires someone to have completed training and be registered with the Care Quality Commission.

  • Social workers - Social workers provide advice, support and resources to individuals and families to help them live their lives. A social worker needs to hold a qualification and be registered with Social Work England.

  • Occupational Therapists - Occupational therapists treat injured, ill, or disabled patients through the therapeutic use of everyday activities. They need to hold a qualification and be registered with the Health and Care Professions Council (HCPC).

  • Chef - need to be able to cater for large groups of people, many of whom may have specialist requirements.

  • Cleaners – looking for people who are passionate about providing the very best cleaning and maintaining the highest standards of cleanliness.

 

How Proud to Care works

Once you have completed the short online registration form you will be called by a member of the Proud to Care team.

The team will:

  • Talk to you about what it is like to work in the care sector

  • Discuss types of roles available and what days and hours you are looking to work

  • Carry out pre-employment checks. Please note that to do this, you will be asked to give the team details of two people who could provide references for you.

  • Where needed, support you to access free online care worker training (if you have access to a computer)

  • And most importantly, will put you in touch with your local council who will match you to suitable local job opportunities.

If you are matched directly with a job opportunity you will be able to talk to the employer about the exact details and expectations of the job.

 

Keeping care workers safe

The health and safety of London’s care workers is incredibly important. Caring is a frontline job and without healthy care workers those most vulnerable in our communities won’t get the support they need to thrive.

The Government has committed to increasing the numbers of care workers being tested for Covid-19, and any resident showing symptoms in a care home will be tested to prevent outbreaks.

The way PPE is being delivered to care providers is also being rapidly overhauled, with care homes and other care facilities being supported to order and receive PPE (personal protective equipment) faster.

For more information visit Gov.uk - https://www.gov.uk/government/news/national-action-plan-to-further-support-adult-social-care-sector

Register now

To register please click here. Thank you for making a difference.

 

Explore careers

What is social care?

Support that helps people live the life they choose.

Adult social care helps people stay safe, well, independent and connected. It can include practical help, personal care, emotional support, specialist support and opportunities to take part in everyday life.

This page focuses on adult social care. Social care is not one service or one job. It is a wide network of people, organisations and settings built around each person’s needs, strengths and goals.

A care worker and an older woman smiling together while looking at a book
Independence Choice Connection

In one sentence

Social care is personalised support that helps adults manage everyday life, maintain dignity and independence, and stay involved in the people, places and activities that matter to them.

The purpose of care

What does social care help people do?

Good social care starts with the person, not a checklist. The support should reflect what a good life looks like for them.

Live independently

Support daily routines, mobility, meals, communication and life at home.

Stay safe and well

Reduce risks, notice changes, follow care plans and help people feel secure.

Make choices

Protect dignity, privacy, identity and control over day-to-day decisions.

Take part in life

Build confidence, relationships, interests and connection with the community.

A care worker talking with an older woman in her home
Every person’s support looks different.

People, not labels

Who can social care support?

People may need support for a short time, for longer periods, or at different stages of life. Social care can support adults who are:

  • older and want support to remain independent
  • living with a physical disability or sensory impairment
  • living with a learning disability or autism
  • experiencing mental health needs
  • living with dementia, a long-term condition or complex needs
  • rebuilding skills and confidence after illness, injury or a hospital stay
Person-centred care means listening to what matters to someone and shaping support around their abilities, culture, relationships, preferences and ambitions.

Care follows everyday life

Where does social care happen?

Social care is delivered in many places. The setting changes, but the thread is the same: helping people live with dignity, choice and as much independence as possible.

People’s own homes

Home care, personal assistance and practical support with everyday living.

Care homes and nursing homes

Residential support, activities, personal care and, where needed, nursing care.

Supported living

Support that helps people live in their own home or shared accommodation.

Day and community services

Activities, skills, friendships, employment support and community participation.

Reablement services

Short-term support to rebuild confidence and independence after illness or injury.

Shared Lives and community-based support

Flexible arrangements built around relationships, home life and local connection.

Residents and care workers taking part in a music activity
A support worker helping a person use a cash machine in the community
At home. In a service. Out in the community.

The work behind the word care

What does a social care worker actually do?

The answer depends on the person, role and setting. A single shift can combine practical support, problem-solving, communication, safeguarding and moments of joy.

A care worker serving a meal to an older man at home
It is not only personal care. It is also confidence, communication, relationships, safety and possibility.
  1. 1

    Listen and plan

    Understand what matters to the person and follow an agreed care or support plan.

  2. 2

    Support everyday living

    Help with meals, medication, mobility, communication, personal care or household routines.

  3. 3

    Build skills and confidence

    Work with someone, rather than taking over, so they can do more for themselves.

  4. 4

    Create connection

    Support relationships, hobbies, appointments, learning, work and community life.

  5. 5

    Notice and respond

    Recognise changes, record information, reduce risks and raise safeguarding concerns.

  6. 6

    Work as a team

    Communicate with colleagues, families and health professionals while respecting confidentiality.

Connected, but not identical

Social care and healthcare

The two sectors often work side by side. Their responsibilities can overlap, but they usually begin from different questions.

Both should provide

Safe, respectful, person-centred support

  • listening and informed choices
  • safeguarding and risk awareness
  • clear communication and records
  • teamwork across services

Healthcare often asks

How can we diagnose, treat or manage health?

  • clinical assessment and treatment
  • illness, injury and recovery
  • medicines and clinical procedures
  • hospital, primary and community care

Some social care settings include nursing and clinical support, and many people receive coordinated help from both health and social care teams.

A broad workforce

Many roles, one purpose

Social care needs people with different strengths. Some roles provide direct support, while others lead services, bring specialist knowledge or keep everything running.

01

Direct care and support

Care worker, support worker, personal assistant and rehabilitation worker.

02

Activities and community

Activities worker, advocacy worker, employment support and Shared Lives carer.

03

Coordination and leadership

Care coordinator, team leader, supervisor, deputy manager and registered manager.

04

Specialist and professional

Nursing associate, registered nurse, occupational therapist and social worker.

05

Essential support roles

Administration, catering, housekeeping, transport, maintenance and technology.

Richard Buckman outdoors

A North London care story

Social care is built from real relationships

Richard Buckman’s Proud to Care story describes a long career supporting people at a Barnet day centre to stay mobile, socially connected and involved in everyday life.

Meet more people working in care

Watch and listen

See social care through different voices

Videos are linked rather than embedded, so YouTube content and cookies load only after a visitor chooses to open a video.

Common questions

A few useful distinctions

Social care is a large, varied sector, so the answer is often “it depends on the role and the person”. These are good starting points.

Is social care only for older people?

No. It supports adults of different ages, including disabled people, people with learning disabilities or autism, people with mental health needs and people rebuilding independence after illness or injury.

Is social care the same as nursing?

No. Nursing is a regulated clinical profession. Social care covers a wider range of support for daily life and independence, although nurses and nursing associates also work in some social care settings.

Does every care role include personal care?

No. Personal care is part of some roles, but other jobs focus on activities, advocacy, coordination, rehabilitation, community support, administration, catering, technology or leadership.

Do I need qualifications before I apply?

Many entry-level care and support roles do not require previous care qualifications. Employers normally provide induction and on-the-job learning, and many support recognised work-based qualifications.

Keep exploring

Choose your next step

Move from understanding the sector to finding the route that fits you.

Understand the appeal

Why social care?

Explore the values, rewards, flexibility and progression found across the sector.

Read Why social care? →

Build your skills

Training and qualifications

See entry routes, work-based learning and options for specialist development.

Explore training →

Get local help

Recruitment support

Find help with applications, employability, interviews and routes into local work.

Get recruitment support →

See where you could fit

Social care has more doors than most people realise.

Explore current vacancies or get support with your route into care.